Saturday, 28 January 2012

NCR

The NCR project, was a recent service design brief, in which I worked alongside NCR Dundee (market leader in supermarket self-service innovations).
After meeting with the company's design and management team to launch the project, it became clear that NCR were looking for research and innovation into increasing the self efficiency of customers in the supermarket experience as a whole. With a focus on increasing the accessibility and interaction of NCR products within supermarket environments.
After the launch of this project brief for NCR, I went off to adress the current problems with self-service in supermarkets, efficiency of the shopping experience as a whole and the interaction, accessibility of self service machines.

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