Design and the Market

Mission statement development for my own vision using NESTA.

"Providing a quality service that allows the target audience to creatively visualise and approach their 'job to be done' regardless of how creative and visual that job or task may be, to them or their business. Inspiring a co-creative culture."

Meeting demand or perhaps designing my own market demand in cases by;

Selling cultural change, channelling my own products and processes that I design towards a market that may be literal in thinking or initially not tackle problems in this way, or have a need to visualise change in their own task at hand.  Improving their own ability to be creative problem solvers through co-creation and interacting with creative processes and ideas I provide.

Even as a product designer, with a well developed design process of values in my work and with why I do what I do, throughout early project work I have demonstrated previous examples of this service vision and direction;

 'Touchpoints' a process I designed at NCR to aid the shopping experience and 'Stage' a workspace platform for D&aD to make education a more creative place. If schools kill creativity (Ken Robinson) then 'Stage' is a process and interaction which allows users to improve their own creative ability.

Design and the Market

Making more progress using the NESTA tool kit for aiding my service design vision ,within a business context.

With my values already visualised (A few examples given in an earlier post from the page of values that I mapped out) I moved on to channeling this vision and getting a clear focus on the direction I am heading. Looking at my audience, the market, why? what? and how? And my mission statement of why my business vision exists and it's future intensions.

D&AD

Stage is a creative interior workspace design for Kronospan panel wood manufacturers. Which is more about the proposal of a visual process, than the tangible workspace design itself. Allowing users/ students in education, to creatively visualise their 'job to be done' with a focus upon co-creation and sharing visual processes with other users to benefit learning. Generally allowing users to creatively visualise a task at hand regardless of how literal or creative that subject or 'job to be done' may be. Stage is a visual platform and a creative workspace and the design of a service process to improve everyones visual learning, ability to visualise the scale of work and integrally, improving the creativity and interest in more literal subject areas of education.

Design and the Market

Inspiring looking over my 'values' that I visualised using the NESTA toolkit. ALWAYS IMPORTANT to me 'creatively visualising the 'job to be done' (sometimes regardless of how creative that job actually is), the scene, inspiration, influence and a creative workspace. SOMETIMES IMPORTANT, getting out of the workspace and into the world, doing what you enjoy rather than the most productive thing to do. RARELY IMPORTANT, not developing the design process or starting a new project without fresh ideas. NEVER IMPORTANT to me, Not being a creative thinker and problem solver. #designandmkt

D&AD

Been making 'huge' developments in the progress of my design of an interior 'creative' workspace for Kronospan.

Design and the Market Snook visual

A short video we unfortunately couldn't show in our presentation on Snook, creative visionaries and Design and the market.
Visualising Snook.

http://vimeo.com/37422076

Design and the Market

In the words of Ken, Inspiring levels of human creativity in#designandmkt presentations. Will put some visual insights here, since the standard tech problems let us down, just a little bit. 

Design and the Market

Well structured presentation, what one might call the 'final' 'final' finished version. With a journey of road blocks and resolve, (in other words more structure slopes than Aristotle might visualise) but that classic TED 'core message' build up. With such amazing insights into Snook as design visionaries of the current market. Very pleased with our insight animation/ video.
#designandmkt

Design and the Market

#Designandmkt team turn UoD Library walls into a visually creative workspace, visualising @wearesnook presentation structure#newterritory

Design and the Market

http://www.youtube.com/watch?v=kcIxD070LJg

Design and the Market

Inspired field unit back, full of insights into @wearesnook, service design and the market, hearing great stuff as I structure this talk. #designandmkt

D&AD

Development of an interior/creative workspace complete and the final concept visualised, can't beat designing a creative workspace, helps with my ocd and organising of my own desk. Am I designing for Kronospan or is this therapy? Either way the 'Job to be done' is almost done.

#DesignandMkt

Snook. Service design is a great focus for the topic of design and the market. As an idea it shows the cross over not just between different design disciplines and business. But highlights that in the current market, for example, a product designer may not live the life of a textbook product designer, but the creative mindset of any individual who has developed a design process to solving problems with creative solutions, is key for business success in an unpredictable environment.

#DesignandMkt

We took a risk waiting around on Brewdog to meet with us. Do you think that risk paid off? From one perspective you might look at our research into Brewdog and think we have failed and we took a risk that didn't pay off. Have we wasted valuable time looking into a great entrepreneurial success story? The answer is NO. Having now focussed our attention towards the Service design inspiration that is Snook we couldn't be more inspired by young entrepreneurs, with the creative vision needed for success in the current market.

Design and the Market

Will be getting an insight into Brewdog's creative vision and lateral approach to business success, when I head up to their Aberdeen Hq to meet James Watt and Martin Dickie, the visionaries behind it all, for my Design and the Market research.

#Success story of making business and a creative mindset work in the current unpredictable market/audience.

D&AD

Just a little bit idea generation yesterday/ insights into a Creative Interior workspace/ educational interactions for Kronospan.

#D&ad

Design and the Market

Watched this lecture a number of times in the past week or so, great to see Sir Ken feature all the same though in Mikes lecture last week, especially since he has been a great source of inspiration for my current Interior design project into designing an interior educational workspace/interaction for Kronospan and D&ad.
#Designandmkt
# Creativity
# Visualising/ creative thinking for an unpredictable future.
http://www.youtube.com/watch?v=iG9CE55wbtY

Engineering Design

Currently working alongside St. Andrews Golf Company, one of the last modern day golf club manufacturers to use traditional production methods and with a great 'home of golf' heritage behind them to craft golf clubs which meet the needs of the modern game but incorporate that St. Andrews Golf branding and vision. Working alongside the guys over the other side of the Tay on materials research and improving their prototyping/ user testing process in which they test their products in order to tailor to the individual clients needs. With the eventual goal of creating a process which allows the company and clients to test a variety of different club combinations. We are looking at the possibility of an innovation in changing quickly and easily between club shafts and heads to improve the prototyping/ user experience they provide.

Design and the Market lectures

Making design work. Entrepreneurial goals, designing for ever changing audiences, Crafting a creative vision into a success. Making connections, designing and marketing towards an ever changing unpredictable audience. Brand/ personality/risks. Audiences that you target (i.e Brewdogs craft-beer revolution), there are markets out there for your vision to become a success, Creative in Design, creative in crafting a successful business vision.