Design and the Market

Mission statement development for my own vision using NESTA.

"Providing a quality service that allows the target audience to creatively visualise and approach their 'job to be done' regardless of how creative and visual that job or task may be, to them or their business. Inspiring a co-creative culture."

Meeting demand or perhaps designing my own market demand in cases by;

Selling cultural change, channelling my own products and processes that I design towards a market that may be literal in thinking or initially not tackle problems in this way, or have a need to visualise change in their own task at hand.  Improving their own ability to be creative problem solvers through co-creation and interacting with creative processes and ideas I provide.

Even as a product designer, with a well developed design process of values in my work and with why I do what I do, throughout early project work I have demonstrated previous examples of this service vision and direction;

 'Touchpoints' a process I designed at NCR to aid the shopping experience and 'Stage' a workspace platform for D&aD to make education a more creative place. If schools kill creativity (Ken Robinson) then 'Stage' is a process and interaction which allows users to improve their own creative ability.