Friday, 28 September 2012

Day spent experiencing what the competitors to Stage have to offer.

SocietyM is an exclusive members business club, run out of the ground floor of two Uk CitizenM hotels. Based in Glasgow and London, SocietyM is a business club providing a creative workspace for large events or smaller day use. Open to anyone who is accepted into the exclusive club. The creative environment for business is provided with a combination of vitra furniture and event management provided by SocietyM on behalf of clients.

An interview with one of the managers behind the service, led to discussions about the positive differences of my own proposal Stage and while we target a similar market with similar intentions, getting to know the competition has only given me more confidence in my own proposal.

- SocietyM take little interest in providing a service to the client above and beyond a vitra furnished space and membership to an exclusive club.

- They do not consider allowing clients to welcome in their own people and providing exclusive perks to those who are members only but seeing the benefit of introducing the public into the space is not one they consider valuable, despite claiming to be a 'service for collaboration of everyone' yet members only get entry.

- Start-ups are common but they are more diverse and although appreciate my mission to target start-ups they like to welcome clients like apple, nike, converse and have no specific target market..just if you are a business/ need to run an event pay us and you have the space.

-Only open to using vitra not other creative space options, such as crowdsourcing artists and designers to exhibit work.

-Do not have a club website or marketing options other that word of mouth.

- Do not see value in the collaboration of people to clients.































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